Search Engine Optimization
Search Engine Optimization (SEO)
Optimization for search engines
What is SEO?
SEO, or Search Engine Optimization, refers to processes and techniques that take place on a website or eshop to better rank the organic (unpaid) results of search engines. search engines e.g. Google. This is a long-term action with constant monitoring and upgrades and is essential for the viability of any web page.
Keywords
Find and utilize the right keywords in the texts of the page, depending on their relevance, relevance and popularity, in order to have a better ranking in the search engines and to appear "higher"
Loading speed
The loading time of a page plays a very important role in its selection by users, in the conversion of visits to markets and in its recognition by search engines. If a page is slow then it will have no traffic
User experience
Correct content, appropriate descriptions in the text and in the products, high quality photos and correctness of the links, so that each page is functional and ensures the easy navigation and the ease of the user in every action on the website or
Responsive
Customize your website on all desktop, tablet and smartphone connectivity to be user and search engine friendly (Google) and content remain unaltered and high quality
Why SEO is important
Taking a position on the 1st page of search engine results is sure that more new customers will visit you and take some action on your site or eshop. A high ranking exudes a sense of trust from users knowing that to be there you are a fully Google approved site. Think about how often even you would search the second page of results if the first page had exactly what you were looking for
Creating a functional, original, user-friendly page is the cornerstone of your online presence
We analyze your business extensively and use every specialized tool to provide you with the best results
On Page SEO
Refers to techniques that are done “inside” the site and with the aim of better structure, content relevance and user convenience, to achieve a google-friendly site
- Creating unique content
- Use appropriate keywords
- Create good landing pages
- Photo optimization
- Photo titles etc.
Off-Page SEO
This is the set of processes that occur “outside” the site to create and increase the confidence and awareness of your page by search engines
- Create links to and from your page
- HTTPS / SSL certificate
- Connect to google analytics & google search console
- Connection with social media etc.
Why Codnext?
Following the new market trends, we optimize your eshop or website, so that it is user-friendly and search engines (eg Google) in order to be in the first places.
