How to do SEO with Yoast in your eshop

SEO or Search Engine optimization is a tool that can help an eshop increase its traffic and thus improve its sales. Essentially, these are a number of techniques that improve a website by making it more search engine friendly. But what are the SEO techniques that should be applied? In this article you will see how to do SEO with Yoast SEO in your eshop.

The aim of optimizing e-shop by using Yoast SEO

Using Yoast SEO, our goal is to get the green mark on SEO and Readability.yoast_seo_codnext

But how do you optimize SEO with Yoast SEO in your eshop?

Step 1:

The first step in SEO optimization is to search for the right keywords and place them in the Focus Keyphrase field. Keywords are the words that best describe your products or services. You need to look for a keyword that you will use a lot in the article, page or product that you are going to publish on your website. For example, in this article we could define the keyword phrase “SEO with Yoast”. Remember to place the Focus Keyphrase in the title and first paragraph of your text.focus_keyword_seo

Step 2:

The second step is to try to add the keyword to the SEO title. When you search for something in a search engine, then the first thing you see as users before you get to a site is the SEO title. The SEO title is followed by at least one URL, which is called a slug, followed by a description, which we call a meta-description.

The second step is to try to add the keyword to the SEO title. When you search for something in a search engine, then the first thing you see as users before you get to a site is the SEO title. The SEO title is followed by at least one URL, which is called a slug, followed by a description, which we call a meta-description.

 

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Step 3:

The third step in SEO optimization is meta-description. As we explained in the previous paragraph, the meta description is the description that appears in the search results. Therefore, you should pay enough attention to what you are going to write in it. You should include the keyword and make sure your meta description describes the content of the page as well as possible. At this point, you should be careful that the text in the meta description does not exceed 156 characters as the search results will not appear in full so that the user can not fully understand what exactly the page describes.

SEO YOAST

Step 4:

In the social tab we can change the title, the image and the description for social media. So, when we make a notification on facebook or twitter, then the title, description and image will be different from what we have defined in the SEO tab.

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Step 5:

Each page, article or product contains at least one photo, whether it is just the main image or images inserted into the content. So it would be good to fill in the alternative text (or alt) in the image as well as the title of the image. The alternative text describes the image and what its function is on your page.It is used by screen readers, which are browsers used by visually impaired people. Readers read visually impaired users alternate text to help them understand what the image represents. The title of the image appears as auxiliary text when you hover the mouse pointer over the image. However, inserting text into the image title is optional.

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Step 6:

Insert internal and external links! An internal link is any link that takes a user from one page of your site to another page of your site. Users use links to find the content they want in your site. Search engines, on the other hand, use links to find the content of the site. The more links a page contains, the more relevant the site will appear to search engines. An external link is any link that takes a user from one page of your site to another outside of it. External links are used to help users with relevant information, however adding them is optional.

Step 7:

In addition to SEO optimization with Yoast, optimize your images!

The goal of image optimization is to compress images that are large in size. In this way, we achieve faster loading of images while ensuring better ranking in search engine results. There are several plugins in WordPress that can optimize your images such as Smush.

Step 8:

How do we optimize SEO with Yoast in categories?

To optimize SEO in the categories, it is enough to fill in the SEO title and the meta description. In the title, we put the name of the category and maybe some additional keywords. In the meta description we make sure to put a description where it will “attract” the user to click on the search result. We enter a maximum of 155 characters, which corresponds to two to three lines.

Step 9:

How do we optimize SEO with Yoast Blog?

Firstly, once we fully understand the purpose of the article we want to create, we need to think in what words one could search for the topic we provide. We aim for the keyword that interests us most. Then, once we have decided what the keyword will be, we should include it in the text and definitely in the title of the article and in the first paragraph.

Step 10:

Another step you need to follow to optimize your SEO is for the text of your page to contain at least 300 words. When the text is large, then Google can better understand the topic of your page. The larger a text, the more often the keyword or synonyms will appear. But that does not mean you have to fill in your text with the keyword or synonyms.Instead, you can optimize your text by adding the keyword or synonyms to the text with a uniform layout and headings. In general, all search engines want to provide the best answers to users’ questions. Large texts are therefore considered as a more complete answer to users’ questions, with more information and details

Step 11:

Turn your articles into SEO Readability

The next step in optimizing articles is SEO Readability. SEO Readability is about how readable an article is. We must therefore edit each text applying the basic SEO rules. In short, we need to create titles and subtitles within the article. You should pay attention to the size of the paragraphs, while the sentences should not exceed the limit of 20 words. If you include images in your article, then you should fill in the alternate texts (alt text) in each image.

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